Brand-driven vs. Bland-driven Resumes - The difference could cost you the job! -

Brand-driven vs. Bland-driven Resumes - The difference could cost you the job -Ive been thinking lately about just how critical it is for job seekers to utilize a crystal clear brand-driven resume. Its so vitally important in a tight job market to employ every strategy possible to grab the hiring managers attention and communicate exactly what you offer as an employee. This is why a bland-driven resume will never work. Let me give you an example of a bland-driven resumeJOE JOBSEEKERObjective To obtain a position that utilizes my education and experience to grow and advance.Career summary non-existent.Keywords Usually soft skills like excellent communicator, great verbal skills, team player.What does the above tell me about this candidate and how he will meet the needs of the organization to which he is applying? It tells me bedrngnishing specifically, and frankly, will leave the hiring manager wondering what it is you want to do and how you will fit the employers needif he even bothe rs to wonder that much after having waded through such a lackluster opening.BETTER INTRODUCTION PAY ATTENTION THIS IS CRITICALTo gain the attentionand keep the attentionof hiring authorities, you need to offer them a knockout opening with a powerful, precise, and polished branding statement that clearly articulates the unique value you offer their organization.1. Top load the resume with pivotal strengths, critical contributions, and an uncompromising branding statement.2. Make a clear statement about exactly what you can offer the employer if you are chosen. This statement is crucial and should leave no doubt in the hiring managers mind about whether to pick up the phone and call you.3. A remarkable resume is unlike any other it showcases your best attributes and is a platform for communicating your promise of value.See a personal branding statement example belowJOBSEEKER JOEForward-focused, visionary VP of Sales passionate about being the driving force behind exceeding bottom-line profitability. Consistently delivers lucrative financial gains surpassing annual schlussverkauf goals by 200%. Inspires employees to peak performance with down-to-earth sense of humor and lead-by-example management style.Compare and contrast JOE JOBSEEKER with JOBSEEKER JOE. This second branding statement paints a clear picture about the position the job seeker wants, the results he delivers, his management style, and the value and strengths he brings to the table.What I want you to see is that the hiring manager isnt going to go searching for your personal brand. Hes not going to take the time to research what you dont spell out for him on your resume. Do yourself a favor and incorporate a personal branding statement into your resume. But dont stop there brand your entire resume. And once youve tackled that, move on to branding the rest of your job search. If youre online, you have an identity and 90% of employers are researching to fi nd out what it is. Make sure youre using LinkedIn, Twitter, a professional blog, Web resume, and even an online resume video or VisualCV. Everything pertaining to your job search should have one voiceYOURS.If youre feeling overwhelmed by the whole branding scenario or youre just not sure what your brand is, how to figure it out, or how to incorporate it into your resume, get more information here. Great Resumes Fast guarantees your job search success and can help you build your personal brand and incorporate it into your job search today.Jessica Hernandez is a global resume authority and job search expert. As a former hiring manager for global Fortune 500 companies, she has worked extensively with job seekers at all levels to transform their job searches into interviews and ultimately job offers. Jessica is also the resume expert for JobTalkAmerica, featuring her expertise and resume advice during their weekly radio program called Resume Makeover.